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LATEST WORK

CommercePipe
 

I am the Vice President of People, Customers and Growth at CommercePipe. I am responsible for customer relationship management, sales, marketing, PR and media.

Chapel Hill Training Marketing Plan for Crash Campaign - Category winner
 
Crash Campaign is a student-organized marketing case competition that seeks to solve the marketing problems of local small businesses and nonprofits in a 24-hour time period. Once time is up, the ideas will be pitched to a panel of judges made up of industry professionals and clients, followed by a networking event.
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Our stratgies can be found here -->
Reese News Lab - UniLeap Product Report
 
At Reese we were focusing on developing new products that augmented the media industry. We learnt through research and experimentation with news and digital media economics. I was producing content, plans, documentation and other materials while testing media delivery platforms, using a wide array of journalistic, multimedia and business skill. I worked with journalists, computer programmers and designers to develop media prototype with corresponding business strategies and models in this startup environment. 
Collegiate Challenge - Honorable Mention for Creative Strategy
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My team received an Honorable Mention for Creative Strategy in the Marketing EDGE Collegiate ECHO Challenge by Facebook, a challenge that every University in the US can enter, through:

· Creating an award-winning integrated marketing strategy for Facebook

· Conducting in-depth industry analysis & market research

· Selecting relevant & effective media platforms for implementation of strategy & allocated budget, and

· Designing marketing creative, promotional strategy to engage target audience

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This can be found here --->

To see more or discuss possible work let's talk >>
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